Gamification is about making something considered tedious into a game, tapping into people’s natural inclination for competition, achievement, status and self-expression. It is now well established and is expected to become even more popular in coming years. Examples include points, badges and leaderboards to encourage competitions with other “players” and even the use of “likes” in social media. The idea is that by integrating game mechanics into something that already exists, you can motivate participation, improve productivity, engagement and loyalty, whether its related to your website, social media presence, day-to-day operations, customer engagement and so on. This article from Tenfold discusses Gamification trends and its reported benefits and suggests it could have a significant impact not only in areas like staff engagement, motivation and collaboration, but also critically in improvement and business transformation.
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