Transforming Customer Journeys
15th January 2019 - 15th January 2019
This one-day course for senior leaders will set the context for customer journeys and their transformative power, drawing on examples of the hard benefits which a good customer journey can deliver.
Whether you call them customers, patients, students, or clients, you will be guided through a definitive approach to customer journeys, helping you to understand how to gain that competitive edge.
- Why many companies are failing to deliver true customer journey transformation
- The key to aligning your value proposition with your customer’s requirements
- How to properly use customer journey mapping to achieve meaningful insight
- Where to look in order to unlock potential value, and the business implications this is likely to have