Public Value – Common Good and the Society

Professor Timo Meynhardt is a leading expert in the field of Public Value combining psychological and business management topics in his research. His primary focus is on an extended notion of value creation as the result of public perception based on basic human needs. He has proposed the Public Value Scorecard and designed the GemeinwohlAtlas (Public Value Atlas). The former has been applied with leading companies (e.g. Nestlé, Fresenius Medical Care, Mobiliar) but also with soccer clubs like FC Bayern Munich. The Atlas has been introduced as a regular measure both to Switzerland and Germany (www.gemeinwohl.ch, www.gemeinwohlatlas.de). This vide explains his ideas.