Videos
SCAMPER – Creative Thinking Technique
Simon Elias, Former Director, Lean Competency System (until Oct 2023) | 14th October 2015
A animated presentation about a creative brainstorming techniques called SCAMPER (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse)
It helps generate ideas for new products and services by getting you to think about how existing ones can be improved.
Alex Osborn and later Bob Eberle are credited with this.
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