Gamification & Lean

Gamification & Lean

You may not have come across Gamification, but as it is being heralded as “a powerful tool for motivating better performance, driving business results, and generating a competitive advantage” and several major organisations are using it in areas such as sales/marketing and HRM, for customer engagement, productivity enhancements and behaviour change.

From a lean perspective, Gamification can motivate people by putting them at the centre of the continuous improvement system, aligning them with a greater purpose, giving ‘players’ a sense autonomy and control, and facilitating flow and ‘fun’ through play.

Download the full article: Gamification of a CI System.

Useful links:

“Typically gamification applies to non-game applications and processes, in order to encourage people to adopt them, or to influence how they are used. Gamification works by making technology more engaging, by encouraging users to engage in desired behaviors, by showing a path to mastery and autonomy, by helping to solve problems and not being a distraction, and by taking advantage of humans’ psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, filling out tax forms, or reading web sites”  Source: http://mashable.com

http://www.gamification.co

https://badgeville.com

http://www.gameffective.com

https://seriousgamesindustry.com

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