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Member Profile


Simon Elias

Former Director, Lean Competency System (until Oct 2023)

Member since: June 2015


This section contains background information about the member, including employment history and general education. The Biography box provides a personal summary - for example, the member's key attributes that have emerged from employment and education to date and key interests, skills and achievements.


Simon was the director of Lean Competency Services Ltd., until 20th October 2023, when he handed over to a new management team and started on a retirement path. The LCS was launched in 2014 and holds the Cardiff University licence to operate and develop the Lean Competency System, originally developed at the Lean Enterprise Research Centre (LERC), Cardiff University. He was previously director of the LERC, which he joined in 1997 and was involved in a range of research, knowledge transfer, engagement and executive education projects, programmes and initiatives, as well as LERC marketing and strategic development and was the chief architect of the Lean Competency System. Simon previously worked for Thorn EMI PLC, Grand Met PLC, The Automobile Association and Johnson Controls Inc. in a range of research, planning and marketing roles. Simon was educated at Swansea University, Wales and The City University, London and has professional diplomas in marketing and market research.


BSC (Econ), Economic History & Politics

Institution: Swansea University

Dates: October 1976 - June 1979

MBA (Marketing)

Institution: The City University Business School, London

Dates: July 1981 - June 1982

Diploma in Research

Institution: Market Research Society

Dates: July 1981 - June 1982

Level 1a

Institution: LCS

Dates: August 2010 - August 2010



Employer: Lean Enterprise Research Centre, Cardiff University

Dates: February 1997 - September 2012

Marketing Manager

Employer: Johnson Controls UK

Dates: March 1996 - January 1997

Manager, Market Developments

Employer: The Automobile Association

Dates: June 1985 - February 1996

Market Planning Executive

Employer: Thorn EMI TV Rentals

Dates: September 2021 - May 1985