Tag Archives: Value

Public Value – Common Good and the Society

Professor Timo Meynhardt is a leading expert in the field of Public Value combining psychological and business management topics in his research. His primary focus is on an extended notion of value creation as the res...

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Mark Moore Defines Public Value

Mark Moore defines public value as the equivalent of shareholder value in public management, with the public sector acting in the best interests of the ‘collective’. The fairness with w...

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Marketing as promise management – Christian Grönroos

Dr. Christian Grönroos, the first non-US person to make it into the  ‘Legends in Marketing’, has been instrumental in redefining service marketing and management. In this clip he talks about marketing a...

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